The Work
The brands I work with are driven by a strong sense of purpose and a unique point of view. My role is to understand that foundation and build on it with thoughtful strategy, refined creative direction, and considered storytelling.
Across content, social media, and brand development, I help businesses articulate who they are, strengthen how they present themselves, and reach the audiences that matter. The work we create together is designed to maximise their potential, deepen their identity, and support long-term, meaningful growth.
I Love Linen
As one of Australia’s leading luxury linen and lifestyle brands, I Love Linen has built a strong reputation for considered design and a highly engaged community. My work contributed to further strengthening their category presence through strategic paid and organic social content, resulting in over 1.5M organic monthly reach within three months. This included refined creative direction, storytelling, and consistent brand execution across platforms.
The 5TH Watches
A globally recognised accessory brand with a loyal audience and elevated design philosophy, The 5TH Watches is known for crafting modern timepieces with a distinct identity. During my time with the brand, I supported business development and led social media strategy that drove 200K+ new followers, enhanced brand positioning, and supported the rollout of multiple high-performing digital campaigns with a focus on impact and longevity.
CASIKA
CASIKA is a values-led swimwear label championing sustainable production, soft tonal palettes, and thoughtful design. I partnered closely with the founder to refine the brand’s visual and digital presence through social media management, creative services, and product-led storytelling. Our collaboration helped shape a more cohesive and resonant brand identity, positioning CASIKA as an emerging leader within the small-batch conscious fashion space.